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Over the following 12 months, we’ll be celebrating innovation and excellence in gymnastics, introduced by OZONE Leotards.
OZONE is now a worldwide firm! Their top-quality merchandise are excellent for gymnasts at each stage.
Go to ozoneleos.com or e mail worldwide@ozoneleos.com for extra data!
This month, we chatted with OZONE’s Vice President of Design, Lea Brown.
Inform us a bit about your background and your function at OZONE…
I’ve been with OZONE because the firm began in 2011. I graduated from faculty with a graphic design diploma and have at all times been concerned in gymnastics. I began on the age of three and competed throughout stage 10 and into faculty. After faculty, I began teaching and liked designing the group leotards. So, when OZONE got here to life, I used to be capable of mix my love for gymnastics with my love for design. It was a dream come true! I at present am the VP of Design and in addition a gross sales advisor for our high-profile gyms. Serving to gyms create their leotards for his or her groups, USA Championships, and the Olympic video games is such an honor. I really like serving to folks carry their imaginative and prescient to life for his or her athletes.
What are a number of the sources of your design inspiration?
We’ve such an incredible group of designers on our group. We’re all always pulling concepts from attire, bathing fits, ice skating uniforms, clothes, even wallpaper! Anytime we see one thing we like we at all times ship photos to one another. We even have some fairly wonderful prospects that come to us with precisely what they need. We obtain photos of a number of concepts and mix them into one wonderful idea sketch. It actually is so enjoyable to observe all of it come to collectively.
What are a number of the traits which were scorching for this present season?
One present scorching pattern this 12 months is daring coloration leotards with the same-colored rhinestones. Final 12 months Pacific Reign did an all-blue leotard with blue stones, and it was unimaginable. That leotard is referenced incessantly as in inspiration piece. One other factor that’s on pattern is designs utilizing geometric strains versus swirls. Swirls had been highly regarded prior to now, however all the pieces appears to be transferring away from that and to straight strains. We at all times attempt to keep forward of the curve and convey the following cutting-edge thought to the market as an alternative of following what everybody else is doing.
The previous few years, the design of the again of leotards has actually developed as effectively. Discuss a bit about that…
The again design is one thing that we actually deal with . You possibly can utterly change up the look of the leotard with the identical artwork and stones, however a distinct again. Final 12 months we launched a zipper again and other people have had an enormous curiosity in it. We weren’t certain how the market would take to it, however resulting from so many individuals inquiring about it we added a brand new sample with it this 12 months. Our objective yearly is to introduce 4-5 new again patterns to present our prospects a singular selection.
You’ve an unique crystal. How is it distinctive and totally different?
The OZONE rhinestone is thought worldwide. OZONE has a premium unique stone that has an unimaginable quantity of sparkle, and one of the best half about this stone is the worth level which is equally as spectacular. We’re capable of put twice as many – if not 3 times extra – stones on our leotards for a similar price as different firms. For those who haven’t seen this stone in individual, try our web site at ozoneleos.com for a video exhibiting our leotards in motion!
When working with membership house owners, what’s the course of like combining their concepts and inspiration into designs?
Actually, that is considered one of my favourite components of my job! Typically prospects come to us with none concepts; they simply need us to ship them some proofs mocked up of their colours. At different occasions they know precisely what they need and can ship over inspiration concepts. Both manner we now have an incredible group of gross sales advisors and designers that create precisely what the shopper is on the lookout for.
OZONE outfits the Brazilian Nationwide Crew. What’s that course of like and the way does the method circulate if you work with worldwide shoppers versus these in the USA?
Working with Brazil is such an honor and actually so enjoyable! They’re such good folks and have a really distinct model. They’re very lively within the design course of and can ship a number of sketches or photos of inspiration to us. We are going to travel on design for months earlier than we nail down the right leotards for them to showcase. I can’t look ahead to the world to see their Olympic leotards in Paris. I consider they’re one of the best assortment Brazil has worn but! Fortunately, the design course of for worldwide and home actually runs by way of the identical steps. With know-how being as superior as it’s in the present day, we’re capable of name, textual content, and video chat to make sure we’re at all times on monitor with their imaginative and prescient.
Domestically, you all have additionally outfitted numerous NCAA packages. How has that been and what’s that course of like working with collegiate coaches?
Working with faculty coaches is far totally different than working with membership gymnastics. More often than not the universities want a number of new leotards every season the place a membership solely wants one. We usually design for them in units of 3-4 customized leotards to ensure they’re all totally different. We additionally will do a design name with them which is a dwell name the place the shopper can see the artist designing on their laptop. They’ll see them add every sample piece, change colours, and transfer rhinestones! That manner if they need one thing modified, they will see it in actual time. It’s a actually cool course of to observe.
You’re a part of a gymnastics household your self – how does that have an effect on your strategy to design?
Sure! My 9 12 months outdated daughter is a aggressive gymnast and he or she additionally loves to attract and design. She is at all times bringing me new concepts that she and her associates give you. I feel being round that age group in addition to being within the health club and at meets is necessary so that you’re at all times listening and seeing what children are into. Tendencies and style change so rapidly, and gymnastics tends to at all times have its personal pattern that’s natural to its neighborhood. If you’re not utterly concerned within the sport it is vitally arduous to know which design path to pivot in direction of subsequent.
What are a number of the design traits on the horizon for this subsequent season?
Properly, that could be a secret we cannot inform, however I can promise you gained’t be disenchanted!
For a membership proprietor or coach serious about discovering out extra about OZONE, how do they get began?
Go to our web site to see our wonderful catalog that simply dropped! Additionally, we now have a “discover my advisor” hyperlink on the backside of the homepage that can information you to your private advisor in your territory. It is possible for you to to name, textual content, or e mail them personally to get your designs began.
Worldwide prospects can contact worldwide@ozoneleos.com for extra data!
