Quite than treating social (media) corporations as an enemy poisoning the worth of conventional telecasts, NBC is making an attempt one thing it by no means has across the Olympics earlier than, partnering with the platforms to make social media superstars akin to gymnast Livvy Dunne …
… TikTok, Snap, YouTube and others akin to Meta and the Gen Z sports activities media firm Extra time need to do extra in Paris, seeing the Video games as a uncommon unifying international occasion …
Previously, the concept of NBC giving media credentials to TikTokers and YouTubers would have been unthinkable. …
Dunne, the LSU gymnast who turned well-known for her social media posts, might be contained in the gymnastics enviornment as a part of the NBC group for Snap throughout huge competitions in Paris but received’t be on the precise telecast. As a substitute, she’s going to submit to her public profile and on Highlight whereas additionally utilizing particular augmented actuality lenses that Snap developed with NBC. …
WaPo – TikTok, Snap and YouTube are all-in on the 2024 Olympics, with NBC’s assist
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