NBC Sports activities and Cosm, a number one immersive know-how, media, and leisure firm, at present introduced a multi-year partnership whereby NBC Sports activities will carry an expansive providing of NBC Sports activities’ premium horse racing occasions, together with extra stay sports activities content material from NBC Sports activities’ world-class portfolio, to Cosm’s forthcoming immersive venues.
Along with horse racing, Cosm will produce and current stay Premier League soccer matches and choose Notre Dame Soccer and Huge Ten Soccer video games in “Shared Actuality” — an expertise which bridges the digital and bodily worlds by Cosm’s pioneered know-how and 87-foot diameter, 8K+ LED domes.
The sports activities media rights settlement marks the primary time that these blockbuster horse racing occasions, skilled league soccer matches, and faculty soccer video games shall be out there in Shared Actuality. Moreover, it marks the official debut of internationally staged occasions at Cosm’s new venues in the USA.
“This NBC Sports activities partnership represents one other crucial step in our mission to redefine the best way the world experiences content material,” stated Jeb Terry, Cosm’s President and CEO. “The deal expands our sports activities content material choices past the NBA, NHL, and UFC, and permits us to super-serve followers of all kinds. Followers know NBC Sports activities delivers a best-in-class sports activities expertise and by including the EPL, faculty soccer, and horse racing to the programming schedule it ensures we all the time have stay, unique, immersive content material. When followers come to Cosm, there may be all the time one thing new to see, and Cosm is the world’s greatest place to expertise the occasion subsequent to really being there in particular person.”
“We’re excited to companion with Cosm to supply followers a singular viewing expertise for a few of the most prestigious properties in our portfolio,” stated Gary Quinn, vp, programming and owned Properties, NBC Sports activities.
“One among our major objectives as an organization is to democratize entry to the world’s best sporting occasions,” stated Peter Murphy, Cosm’s senior vp, content material and media. “For many EPL followers within the U.S., attending to a sport in England is prohibitive for a lot of causes. By this great partnership with NBC Sports activities, sitting pitch-side on weekend mornings in L.A., Dallas, and past shall be attainable. It should really feel such as you’re there, particularly as we pair the expertise with contextual F&B alternatives.”
Cosm’s first two public venues – set to open in 2024 in Los Angeles at Hollywood Park and Dallas at Grandscape, with plans to increase to extra areas in key markets – will ship state-of-the-art visuals and merge the power of the gang with elevated meals and beverage service to make company really feel like they’re sitting entrance row, courtside, or on the pitch at stay occasions going down the world over. Particulars of the schedule of occasions upon the opening of its venues shall be shared at a later date.
About Cosm
Cosm is the main experiential media and immersive know-how firm redefining the best way the world experiences content material. With a storied historical past of constructing a few of the most modern expertise know-how on the earth, Cosm supplies sensorial experiences for each sort of fan, from sports activities and leisure to immersive artwork and schooling. Its immersive venues bridge the digital and bodily worlds by pioneered know-how that expands the realm of what’s attainable, connecting folks and bringing them collectively in, what is named, Shared Actuality. As the corporate continues to increase to new cities and international locations, Cosm is sparking shared passions and offering company throughout the globe with experiences they should really feel to consider. To be taught extra about Cosm, go to www.cosm.com and comply with on Instagram, Twitter, Fb, LinkedIn, and TikTok.
